Lifestyle

The Surge of E-Food Business in 2020

Before the pandemic, an online ordering system was only considered a supplementary income channel. It was one of the marketing strategies used by restaurants to expand their customer base. However,...

Brand Purpose in The Age of The Pandemic – Has going back to values become the need of the hour?

Many brands align themselves with a particular cause, social, environmental or otherwise. However, in the bid to make more money, we often lose sight of it. This might be the time for brands to dis...