KIMLUD Branding
KIMLUD Branding
A guide to the KIMLUD identity: our creative inspiration, signature marks and color palette.
The KIMLUD Identity
KIMLUD is a premium luxury fashion brand with a clear visual point of view. Expressive silhouettes, considered color and a sense of occasion shape the world we want to create. Our identity brings these ideas together with elegance and restraint.
The contrast is deliberate: the softness of a flowing gown against the structure of classical architecture; deep forest green beside warm gold; a rich red accent against an open, light background. Each element has a role, and each gives the others room to stand out.
A French Estate, a Creative Inspiration
Our visual inspiration draws on the atmosphere of a French country estate: pale stone, mature oaks, ordered gardens and orchards full of life. The balance between architectural form and natural abundance offers a direction for KIMLUD’s imagery, colors and composition.
The imagined château below expresses that mood. It is a creative reference, not a KIMLUD property or a claim of aristocratic heritage. Its appeal lies in the details: the rhythm of the windows, the green of the trees, the warmth of the gravel and the quiet generosity of the garden.
The Signature Wordmark
The circular K monogram flows into the KIMLUD name, connecting the symbol and lettering in one visual signature. A gradient moves from deep forest green through bronze gold to KIMLUD red. Use the supplied artwork to preserve its proportions, color transitions and character.
Wordmark Downloads
Width-only versions retain the original proportions without cropping.
The Circular K Monogram
The monogram provides a compact expression of the brand for spaces where the full wordmark is less suitable. Keep its shape intact and leave clear space around it so the mark remains distinct.
Monogram Downloads
Gradient Artwork Specifications
The logo gradient uses Deep Forest Green #003024, Bronze Gold #E5A01D and KIMLUD Red #A50000. Preserve the full color strength at each stop and blend smoothly between them. These specifications describe the supplied logo artwork.
Reference deliverable sizes: 300px × 100px for the wordmark and 500px × 500px for the circular K favicon. Do not stretch or distort the artwork to fit a different proportion.
The Color Palette
The 21-color reference palette brings together deep neutrals, midnight navy, forest and teal greens, expressive reds, warm golds, champagne, creams and whites. The intention is balance: light tones create space, darker shades provide structure, and accents draw attention selectively.
Use the guides below to choose colors for their intended roles rather than combining every shade in one design. Follow the listed HEX values for consistency across digital brand materials. Pure Black is reserved for selected text, not backgrounds or buttons.
Color Roles and Pairings
Start here when selecting a combination. Choose a clear foundation, a supporting tone and a restrained accent.
Where to Use Each Color
Use this guide to apply the palette consistently across backgrounds, typography, accents and brand materials.
HEX Color Reference
Use the exact codes below as the digital color reference, rather than sampling colors from photographs or screenshots.
Typography
Reserved for the typography guide, to be completed when KIMLUD switches to the new theme.
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