In South Pacific, North America and Europe, countries like Australia, Canada, France, Germany, Japan, the US, and the UK have their vast majority of the population already connected to the Internet. Nowadays, the number of users is not increasing anymore as fast as it used to in the first years of the Internet. And if the advertising revenue will continue to rise, their progress tends to slow down. To continue to grow, now the big names of the Net must now look up elsewhere in other parts of the world that are less connected like India, Brazil and other emerging markets. These countries represent a huge tank of new markets, seen now as the big opportunities for long-term growth. In the rest of the world, the potential of emerging markets represents several billion people who are still waiting to be connected to the Internet. Many insights show that for the incoming years, the number of Internet users will increase accordingly to reach up to the double of the current users targeted by advertisers.
It's challenging to see how our world is moving faster and faster in the pace of innovative technologies. Intelligent appliances are everywhere in our smart houses that are becoming more connected. Our cell phones, tablets, Ipad, are being smarter than ever, making easy the way we people communicate worldwide and changing our lifestyle. The need for digital connectivity is everywhere from urban to rural communities all over the world. Now the Loon Project is being deployed even in the rural regions of emerging countries to bring Internet coverage to almost 2 out of 3 people who still don't have Internet access today.
New Zealand was the first country to get internet powered by Project Loon, while Brazil was the second. Sri Lanka also already gave the nod to Google and is expected to get 100% internet connectivity with the courtesy Project Loon. Indonesia is the fourth country to get Project Loon-based internet, while India will be the fifth to get its rural regions connected.
Watch the video to understand how loon connects and how this Google technology deployment translates on the field.
Google's plans also to provide internet via eight big solar-powered drones in India. But the company still needs to get the requisite clearances, before we expect to see as well drones in the sky beaming down the internet to India.