October 22, 2019
Kimlud Logo & Branding
KIMLUD LOGO ICON: from the initial concep to a simple minimalist sketch creation and yet full of meaning, imagined by looking at my Ericsson smartphone shape and then I got:
- These three empty different triangles assembled together like three open ecosystems,
- Not all the vertexes of the triangles seem touching each other,
- Somehow the 3 triangles are connected to a focal intersection point and, they illustrate the K & L for KimLud.
- Other branding details are not to explore here, you can see them highligted accross the website in colors, typography, tone and voice we use and in our passion for great style. .
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